Glossary
Term
Definition
African focused
Emphasises the focus of people or organizations of African descent.
Professional
Emphasis's the serious and skilled nature of the services offered. Memberships are tailored for individuals committed to advancing their careers in the visual arts.
Visual Arts
Specifies the focus on the works created that are visual in nature, encompassing various forms of artistic expression across all five categories - fine, craft, applied, multimedia and commercial arts.
Membership Network
Indicates the core service, which involves creating an interactive system of interconnected professionals in the visual arts field where one can only benefit by becoming a member. This facilitates collaboration, provides resources, and offers opportunities for members.
Fine Art
Refers to artistic works created primarily for their aesthetic and intellectual value rather than utility. This category encompasses traditional forms like figure drawing, portraiture, painting, and sculpture emphasizing creativity, expression, and skill.
Craft Art
Involves the creation of objects with both functional and aesthetic qualities, often characterized by manual dexterity and skilled craftsmanship. It includes various forms such as pottery, weaving, textiles, crocheting, woodworking, bead making, leatherworking and more.
Applied Art
Involves the application of artistic design and aesthetics to functional objects, emphasizing both beauty and usability. This category includes fields like graphic design, industrial design, interior design, architecture, fashion design and more.
Multimedia Art
Involves the integration of various artistic forms, such as visual arts and technology and sometimes music, to create interactive and dynamic works. This category includes illustrations, animations, videography, film making, visual effects, digital art and more.
Commercial Art
Refers to artistic creations designed for commercial purposes, including advertising, marketing, and promotional materials. It often combines visual aesthetics with a strategic intent to communicate messages effectively. This category includes cartooning, caricature, product photography, print media advertisement, product labelling and packaging, digital advertisements/commercials and more.
Database/Directory
In the context of visual arts refers to a structured/ a systematic collection/ listing/ catalogue of individuals, organizations, or resources relevant to the field, organized for efficient retrieval and management.
Narrative/Discourse
In the context of visual arts encompasses the broader communication, storytelling or representation and exchange of ideas of what visual art is or should entail.
Ecosystem
Ecosystem- in the context of visual arts it comprises the interconnected group of individuals, organizations', institutions, and resources within the realm of visual arts. It involves the dynamic interactions and influences that shape the creation, distribution, and appreciation of visual art forms.
